Independent product work, grounded in what happens on the floor.

What the store knows that the system doesn't.

Sixty friction moments logged on shift in a large-format home improvement store, coded into nine operational themes, traced to structural causes, and sequenced into a six-phase pilot with named owners and baseline measures.

Closing the distance between needing help and getting it.

Three physical surfaces, each doing one job, that turn a stuck customer into a located, owned request — plus the correction log showing how version one's objections rebuilt the concept.